If you're a creative who's active on Instagram, chances are you've heard of Caitlin Bacher (@littlefarmmedia). A social media guru, she coaches creative-business owners on how to use social media (which can feel like a big, hairy beast, to say the least) in a way that benefits their business. And that is not an easy thing to do! I first connected with Caitlin online last winter, after learning she loves wine & sweatpants (important things, people). I had started Violet Tinder Studios a few months prior, and was still trying to figure out how to tackle social media in any kind of meaningful way (I mean, I posted a pic of my favorite chapstick <cringe>), so I decided to work with Caitlin. Besides being a wealth of social media knowledge (what to post, what not to post, using hashtags to your advantage, why it's ok I'm not a huge Tweeter), I loved how down-to-earth & REAL she is. I mean, running a business is challenging enough, the last thing one needs is fluff. Oh, and p.s. she is hilarious. Like literally, spit-out-my-coffee hilarious.
So for all of these reasons, I decided to ask her a few questions for the blog. Enjoy!
1) WHO ARE YOU AND WHAT DO YOU DO?
My name is Caitlin Bacher and I am the boss lady of Little Farm Media. Little Farm Media is the place to be if you are a creative biz lady looking to nail your social media marketing strategy. I have a blog, a free Private Facebook group with 1,000 members, offer private coaching sessions, and sell the most amazing social media e-course of all time: Bossy Biz Ladies. Bossy Biz Ladies teaches you how to create a personalized social media marketing plan for your creative business.
2) WHERE DID THE NAME "LITTLE FARM MEDIA" COME FROM?
Small businesses are like farms: busy, productive, and always growing. Little Farm Media doesn't have corn or cows, we have glitter and unicorns.
3) HOW LONG HAVE YOU BEEN INVOLVED WITH SOCIAL MEDIA (PROFESSIONALLY)? WHY IS IT SO IMPORTANT FOR CREATIVES/ENTREPRENEURS THESE DAYS?
When I launched Little Farm Media in 2014, I offered social media management services to makers and designers. I tweeted, posted, and pinned for women who needed to delegate their social media so they could focus on other aspects of their business.
I loved watching their sales increase and their businesses flourish. I put everything I had into building their businesses and spent very little time on my own social media. My growth plateaued and I was looking for something more. In order to scale my business I had to either hire people, charge more, or switch my business model. I chose the latter.
In January 2015, I took a big leap of faith, referred all my clients to other social media managers, and began my career as a social media coach. I helped creative business owners get clear on their social media goals and worked with them to develop a personalized strategy. I began to focus on my own social media marketing strategy and blew all my sales goals right out of the water. I absolutely love what I do.
Having a kick-ass social media marketing strategy is no longer optional. It's required. The marketplace is more crowded than ever and finding a way to make your creative business stand out is essential to your growth.
4) WHAT ARE SOME EXAMPLES OF GREAT SOCIAL MEDIA ACCOUNTS AND WHY DO YOU THINK THEY'RE SO SUCCESSFUL?
Aesthetically, I love @littledrill. Gah. She has an extremely cohesive IG feed and everything is styled to perfection. No candid shots here.
You know who I'm really obsessed with these days? @twerkstorian. I mean, Karla is so genuine. I was so excited for her when her necklaces were featured in the @shopbando Pop-Up Shop. She has THE best sense of humor, which I love. People take themselves so seriously on Instagram, but Karla took a photo of herself wearing a vest with a hoagie print and tagged it #lizlemon. I mean... vest + sandwiches + Tina Fey reference. She's the best and I hope she becomes a millionaire. Go look at @twerstorian now and tell her @littlefarmmedia sent you.
5) WHAT ARE SOME COMMON "UMMM, NO"S YOU SEE?
OMG. So many. The biggest one is directly asking for follows. People get so caught up in the number of followers they have. It really doesn't matter how many you have. What matters is who you have. Are your followers really interested in your products and services? Are they actively engaged with you? If you are looking to increase sales, then asking someone to follow you in exchange for a follow is pointless.
6) IF SOMEONE SIGNED UP FOR A ONE-ON-ONE WITH YOU, WHAT CAN THEY EXPECT?
If you schedule a One on One with me, you can expect to feel like the weight of the world has been lifted off your shoulders in 60 minutes or less. We'll work together to develop a plan that will work for your creative business. Expect to learn a lot and have fun doing it.
7) IF YOU COULD GIVE A NEWBIE (JUST STARTING THEIR BUSINESS) ONE PIECE OF SOLID SOCIAL MEDIA ADVICE, WHAT WOULD IT BE?
Pick one. Don't try to be everywhere at once. Start with the platform where you feel most comfortable.
Thank you Caitlin!!
If you need more of Caitlin's savvy + wisdom, you can find her here: